Head of Marketing
- Loom
- Full Time
- Marketing
- Remote-US
- Other
Remote Job Description
Loom is hiring a Head of Marketing who will report to the Chief Operating Officer to develop a high-velocity go-to-market strategy that powers both the self-serve and sales-led flywheel. This role will be a builder, excited to work in a fast-paced environment with a focus on efficiency and scaled success. The ideal candidate will be data-minded, experimentation-oriented, and have a deep track record of succeeding through digital and programmatic marketing strategies.
Loom’s Head of Marketing will lead the charge on what it means to empower effective communication at work. This person will be responsible for iterating and perfecting the narrative of a category-defining behavior and defining the customer lifecycle that creates a connected, cohesive journey through our product-led experience.
Responsibilities
- Lead a high-performing, numbers-oriented team to create and implement strategic & integrated marketing initiatives across all marketing functions (Growth, Product Marketing, PR & Comms, and Demand Generation)
- Create and implement the strategy for scaled, digital programs that will power all top-of-funnel acquisition and habit-forming behaviors for the self-serve side of Loom’s business
- Develop and optimize the high-velocity go-to-market strategy that builds a frictionless bridge between the self-serve and sales-led sides of the business
- Leverage data and analytics for decision-making and measuring marketing effectiveness to create a culture of structured experimentation and iteration that drives scaled growth
- Oversee the development & execution of a Product Qualified Account strategy that includes outbound prospecting, inbound lead follow-up, nurture, channel activities, live/virtual events, and robust engagement scoring
- Identify the highest ROI marketing messages, value propositions, channels, and calls to action that align with Loom’s larger brand narrative and mission
- Manage marketing budget across all channels, contractors, and technology to assure efficiency and ROI
- Work together with Product, Sales, BizOps, Finance, and the wider executive team to improve CAC, LTV, and ROI by setting shared goals and creating cross-functional programs that drive new customer acquisition, engagement, and conversion
What We're Looking For
- 10+ years of marketing leadership experience with 5+ years of scaled digital growth marketing focus that spans the full funnel
- Experience working directly with both product and sales teams and being held to performance numbers
- Bias towards action and rolling up your sleeves to tactically execute - excited to work in a fast-paced startup environment and craft the playbook to power a high-velocity growth motion
- Experience developing predictable models of revenue and performance metrics while developing regular reporting cadences for executives and cross-functional partners
- Proven track record successfully developing and executing B2C and B2B growth marketing strategies, ideally in multi-sided marketplace business
- Deep understanding of unit economics (CAC/LTV, CAC payback), sales cycles, customer journeys, and acquisition metrics (CPA, CPC, CPM)