Remote Job Description

Teaching kids to think critically and communicate effectively has never been more important, and NoRedInk helps students become better writers in more than 60% of middle and high schools in the U.S. As our freemium model continues to power our spread to most of the nation’s schools, we’re seeking a strategic VP of Marketing with B2B product-led growth experience to serve as a partner on the executive team, spearhead cross-functional growth initiatives while scaling the marketing team, and further our quest to help every student harness the power of the written word.

In this role, you will:
  • Report directly to the CEO, be a strategic partner to the business, and serve on our executive team
  • Build and scale a high-performing marketing team while owning a comprehensive marketing strategy that leverages product-led growth principles to meet company-wide goals
  • Work cross-functionally with leadership in Product, Sales, and Customer Success to increase product usage and retention, free-to-paid conversion, revenue retention, and expansion
  • Expand NoRedInk awareness across the nation’s top school districts as we execute a land-and-expand strategy
  • Quickly develop a deep understanding of our customer and our market and be the steward of our brand, ensuring consistent adherence to brand guidelines across departments
  • Achieve desired efficiency metrics and measure ROI of spend/effort across multi-channel communications with users and stakeholders

About You:
  • You’re a marketing executive who partners effectively with C-level leadership and has a track record of owning cross-functional initiatives with a high level of autonomy
  • You’ve led the GTM strategy for SMB marketing at a high-growth SaaS company with product-led growth DNA
  • You’ve built marketing orgs of 10-15 FTEs and excel at hiring, developing, and retaining exceptional talent
  • You have significant experience working collaboratively with Product, Sales, and Customer Success to increase product usage, customer retention, and revenue expansion
  • You’re adept in growth marketing best practices, leading teams to design and conduct experiments to maximize rapid learning and iteration
  • One of your superpowers is overseeing product positioning and messaging to multiple stakeholders
  • You spike in strategic problem solving, project management, and written and verbal communication
  • You’re passionate about equipping a generation of young writers to think critically and communicate skillfully. You have a personal affinity for the written word and believe in the power of language to effect change.

What NoRedInk Offers:
  • A competitive salary and equity package in a high-growth, well-funded startup with massive traction
  • Excellent health, vision, and dental benefits (U.S. Only)
  • A remote-first culture that allows for flexible hours (We were big on remote before COVID!)
  • A relaxed and flexible PTO policy and paid parental leave
  • 401(k) (U.S. Only)
  • LinkedIn Learning subscription with unlimited access to thousands of expert-led online courses
  • Team retreats and events to connect with fun, talented coworkers
  • Consistent modeling of our company’s core values
  • The ability to help millions of students and teachers and address a critical societal need

About NoRedInk:

NoRedInk helps students in over 60% of US school districts become better writers. Our deeply engaging, adaptive curriculum personalizes exercises to kids' interests, guides them through the writing process with instructional support, and boosts their skills through targeted practice. Students have completed over 10 billion exercises on our site, and our mission is to help all students harness the power of the written word.

Check out our press page, including our 2-minute pitch on NBC and articles in The Washington Post, Wall Street Journal, and Forbes.

NoRedInk is an equal opportunity employer, and we’re committed to building a diverse, equitable and inclusive workforce.