Remote Job Description

HubSpot is looking for a Marketing Manager to join our growing in-house paid media team. This person will assist with the planning, execution, management, and reporting of our global, multi-channel direct response paid advertising campaigns focused on driving software signups, leads, and business growth. The ideal candidate will have a hands-on attitude and analytical mindset with direct experience in executing paid advertising campaigns. 

In this role, you’ll get to:

  • Plan, execute, and report on all self-serve digital ad campaigns (i.e. paid social, paid search, review sites, etc.) in support of our direct response advertising efforts across the various stages of the buyer’s journey.   
  • Brainstorm and implement new and innovative experiments for ad creative, audiences, landing pages, devices, new channels and more.
  • Work alongside account teams at Facebook, Google, etc. to brainstorm and implement experiments, and stay up to date on each channel’s best practices. 
  • Track and optimize campaign impact, profitability & ROI across several of HubSpot’s regions and products.
  • Manage budgets and pacing to ensure spend limits come in on target.
  • Assist the analytics team in building out new reports & dashboards.
  • Strategize and work cross-departmentally with design, copy, and video teams to create campaign assets such as ads, landing pages, and promotional videos.
  • Stay current on the latest in ad technology. Investigate and experiment with new marketing channels such as podcasts, review sites, newsletters, and more.

We’re looking for people who have:

  • 2-4 years of direct response paid advertising experience.
  • Hands-on experience working with ad platforms (Facebook, Google, LinkedIn, etc.) to launch and optimize campaigns.
  • Comfortable with ambiguity and being part of a growing team. 
  • Experience juggling multiple company-wide goals and working with multiple teams / clients at once.
  • Capable of identifying what’s worked well in the past and iterating, but also comfortable ideating and implementing brand new ideas from scratch.
  • Advanced abilities in Excel. Very comfortable with Vlookups, Sumifs, and pivot tables.

Bonus Qualifications

  • Experience with Looker and/or HubSpot
  • Experience developing attribution models.