HubSpot is looking for a Marketing Manager to join our growing in-house paid media team. This person will assist with the planning, execution, management, and reporting of our global, multi-channel direct response paid advertising campaigns focused on driving software signups, leads, and business growth. The ideal candidate will have a hands-on attitude and analytical mindset with direct experience in executing paid advertising campaigns.
In this role, you’ll get to:
Plan, execute, and report on all self-serve digital ad campaigns (i.e. paid social, paid search, review sites, etc.) in support of our direct response advertising efforts across the various stages of the buyer’s journey.
Brainstorm and implement new and innovative experiments for ad creative, audiences, landing pages, devices, new channels and more.
Work alongside account teams at Facebook, Google, etc. to brainstorm and implement experiments, and stay up to date on each channel’s best practices.
Track and optimize campaign impact, profitability & ROI across several of HubSpot’s regions and products.
Manage budgets and pacing to ensure spend limits come in on target.
Assist the analytics team in building out new reports & dashboards.
Strategize and work cross-departmentally with design, copy, and video teams to create campaign assets such as ads, landing pages, and promotional videos.
Stay current on the latest in ad technology. Investigate and experiment with new marketing channels such as podcasts, review sites, newsletters, and more.
We’re looking for people who have:
2-4 years of direct response paid advertising experience.
Hands-on experience working with ad platforms (Facebook, Google, LinkedIn, etc.) to launch and optimize campaigns.
Comfortable with ambiguity and being part of a growing team.
Experience juggling multiple company-wide goals and working with multiple teams / clients at once.
Capable of identifying what’s worked well in the past and iterating, but also comfortable ideating and implementing brand new ideas from scratch.
Advanced abilities in Excel. Very comfortable with Vlookups, Sumifs, and pivot tables.