Our marketing team is throwing the traditional playbook out the window when it comes to creating obsession-worthy experiences across multiple audiences. That means we’ll be relying less on traditional marketing reporting and forging a path to better understand our influence in the developer community.
As a Marketing Operations Analyst at Sourcegraph, you will report to the Manager of Marketing Operations within the Demand Generation team and be the numbers expert in our group.
You'll own the analysis of all marketing activities across web, social, paid media, email, and search and bring creative ideas to the table when it comes to how we track influential activities like podcast sponsorships. The relationship you establish with our BizOps and data engineer teams will knit marketing, product, and sales data into one holistic picture. We’ll look to you to tell our data story through visualization, reporting, and presentations that steer our growth marketing ship.
Within one month:
Review your 30/60/90 day onboarding plan with your manager
Meet with your peers on the marketing, sales, customer, and product teams to understand how their roles align with yours
Dig into existing reporting to see where benchmarks exist and where we can optimize
Understand Google Analytics and Google Tag Manager set up in partnership with the BizOps team so we can own from a marketing perspective
Within three months:
Takeover management of Google Analytics and Google Tag Manager from BizOps and be the creator of tags and reports
Create and publish a standard marketing reporting dashboard for the marketing team to reference based on cross-functional marketing needs
Continuously audit and validate reporting dashboards and tools to ensure sustainability
Establish an intake process for ad-hoc data reporting requests
Be well underway with building out our growth lifecycle marketing influence dashboards
Suggest new report types that will provide direction where there are noticeable gaps
Own relationship between Marketing and BizOps when it comes to business reporting and directional marketing influence reporting
Within one year:
Have strong educational foundations built out for new team members to understand the team’s reporting practices
Raise your hand as a leader, take responsibility, provide direction and guidance, encourage others, grow the company
Be proud. You’ve helped create and drive the marketing reporting practice that allows the entire marketing team to understand how their efforts drive value and impact at Sourcegraph
You’re like a mash-up of Indiana Jones and Sherlock Holmes - guiding the team through the data jungles, using our KPIs as a map, and doing your best detective work to track down or build the data sources of truth.
You’ve done this job before but never quite like this. This is an opportunity to really stretch your measurement creativity. And that excites you. You see yourself in our values and feel connected to our mission to make it so that everyone can code. This mission-based work and opportunity to innovate motivates you to do some of your most innovative work here at Sourcegraph.
Ability to gather data from multiple, disparate sources like Google Analytics, Salesforce, and Hubspot to paint a picture of current benchmarks along with actionable insights and recommendations
Provide measurement for marketing campaigns across digital platforms and brand awareness plays to show what is working and where optimizations and pivots should be made
Expertise with Google Analytics, Google Tag Manager, Datorama/Supermetrics, and ABM tools like Demandbase
Proficiency with data visualization tools- today we use Looker and Google Data Studio
Experience reporting on and providing suggestions for optimizing paid media campaigns, preferably in a product-led growth organization
Expert knowledge when it comes to analyzing trends to answer questions about lead management processes, lead scoring iterations and growth lifecycle reporting to show marketing attribution through the buy-in journey
Establish report sharing cadences and run evergreen ad-hoc analyses to produce actionable insights on all ongoing marketing activities
Excel at direction-setting, consensus-building, and communication in a dynamic, collaborative culture to ensure reporting outcomes meet expectations
Ability to clearly and effectively communicate analytical findings to varying stakeholders at all levels of the organization that include recommendations for optimization of campaigns
Agile and able to learn how to access data in new technologies
Nice to haves:
Experience tracking growth marketing across developer audiences
Experience vetting new vendors to move towards scalable solutions for a growing business
[30 min] Recruiter screen.
[30 min] Hiring Manager video screen with Rebecca Rissinger, Manager, Marketing Operations.
[30 min] Video call with Sarah Reece, Director, Demand Generation.
[Show off your skills] Submission of your favorite reports- Share the why and how behind your 3 proudest report creations. Tell us what actionable insights you uncovered for the business.
[30 min] Video call with Digital Marketing teammate.
[30 min] Video call with a Web teammate.
[30 min] Video call with a Customer Operations teammate.