We’re SimpleTexting, an SMS marketing and business texting platform connecting businesses across North America to their customers. We’re all about building connections and making life as easy as possible for our customers when it comes to texting.
We believe in what we do (and so do our customers) which is why we need a lifecycle marketing specialist to join our marketing team and engage, retain, delight and provide value to our growing customer base.
Let’s dive in.
SimpleTexting has grown a lot in the last five years and it’s been thanks to a significant investment in one channel: content marketing.
In 2022 we’ve been working to add new layers to our marketing organization and the team has grown from six talented marketers to ten. One natural next step in this growth: more sophisticated lifecycle marketing.
You’ll work with a product that people love and your job will be to get them to love it even more.
Here’s why we think this is a great opportunity for someone with lifecycle marketing experience, email expertise, knowledge of onboarding strategies, and an analytical mind:
You won’t be stuck marketing a dud product: We have a high NPS score, strong word-of-mouth, and a host of excellent reviews on third-party sites like Capterra and G2 Crowd that you should check out.
Messaging is a high-growth market: In 2022, 70% of all consumers have opted in to receive texts from businesses, and this is only set to grow.
You get to write the playbook: This is a new position which means you’ll be given autonomy to determine the best path forward (with what’s best for customers as your North Star.)
You’ll get mentorship and growth opportunities: Our Head of Marketing has deep experience in lifecycle marketing and is an evangelist for this role’s importance.
If you’re excited after reading this, then let’s get into the details.
Who are you?
- You have at least 2-3 years of lifecycle/email marketing experience
You’ve got a pulse on what makes customers tick, what a strong click-thru rate looks like, how marketing metrics ladder up to business metrics, and what makes for a really solid onboarding experience.
- You’re into journeys and channels
Cohorts, pain points, decision drivers, touchpoint strategies, contact strategies, and how one channel interaction feeds into the next – this is your language.
- You know how to design a test
You’re a relentless tester, learner, implementer and knowledge sharer.
Digging into the numbers and results, and turning them into a persuasive and compelling story, is your jam.
You can write
We’re a scrappy team who gets things done, fast. That means you’ll likely develop copy for some of the email, sms and push notification content that your role defines.
You’ll really impress us if…
- You have B2B marketing experience
- You’ve used analytical tools like Google Analytics, Heap, and you can make a mean pivot table
- You’ve got marketing automation and trigger-based campaign experience
What’s in it for you?
We’re pioneers in remote working. Since our beginnings in 2010, our team has been 100% remote, spread across different corners of the world. The SimpleTexting culture is built upon trust and initiative, and all of our employees have it in bucket loads.
Remote working isn’t for everyone, so if you thrive in a busy office with water cooler and coffee chats, we might not be the right fit for you. We're a great fit if you're looking for the opportunity to own your role and build your career in an exciting, fast-growing industry.
SimpleTexting is proudly part of Sinch, a leading global Communication Platform as a Service (CPaaS) provider, offering messaging, voice and video communication solutions to a large global customer base.
Our values of dream big, win together, keep it simple and make it happen are what make us successful on our journey to be the global leader in customer engagement for SMBs, so people who feel a connection to these values and like the pace of a fast-growing global company will easily fit into our team.
If you’re looking for the next opportunity in your career and are excited to help build our business in the United States, please apply now!