Remote Job Description

As UpKeep’s Director of Product Marketing, you will be responsible for defining product messaging, positioning, market sizing, and solution creation. We’re looking for someone to take UpKeep upmarket by up-leveling our global product marketing strategies.

What you'll do:

  • Design, build, and execute new go-to-market strategies cross-functionally with Product, Sales, Customer Success, and RevOps
  • Drive launch strategies and the marketing efforts to support GTM delivery and engagement
  • Be a strategic partner to the sales organization, helping to define and communicate our value proposition and competitive positioning to target customer segments
  • Develop and oversee messaging, working closely with the Product and Customer Success teams, to support product launches and initiatives (e.g., blog posts, emails, FAQs, in-product copy)
  • Ensure internal cross-departmental groups are aligned with your launch strategies
  • Track efforts of launches and strategize how to achieve key metrics in an ever agile environment
  • Develop GTM collateral, sales material, and competitive intelligence information to enable sales and businesses development
  • Collaborate with PR, AR, corporate marketing, and events teams on product launches and partner integration activities to drive awareness and demand
  • Understand market trends and competitors that enable you to develop differentiated marketing strategies and inform product decisions to increase our market presence and penetration
  • Act as the voice of the customer, deeply knowing marketer and agency planners needs/requirements in order to prioritize recommendations to product and engineering teams
  • Become a market expert on UpKeep's current and future buyers, how they buy, and their buying criteria
  • Communicate the value of new products and features to the sales team and develop sales communications tools (e.g., webpages, slide decks, one-pagers, etc.) that educate product experts on customer personas and the buyer's journey to best position UpKeep against our competitors
  • Extract meaningful and actionable insights based on customer interviews, feedback, and data to understand customer needs, experiences, and expectations
  • Conduct ongoing analysis of competitors messaging and marketing to stay ahead of the curve and ensure clear differentiation
  • Collaborate with customer success and sales to capture customer stories and references for internal training and external use
  • Lead a team tasked with creating content and compelling messages across various marketing channels

What we're looking for:

  • 7+ years of Marketing experience, with 3-5 years in B2B SaaS product marketing
  • Proven experience in managing SaaS product launches, and relevant activities and content for blogs, press and analyst relations
  • Proficient with SaaS analytics, and the ability to define, collect, and analyze metrics that guide business decisions
  • You have a true curiosity around customer personas, challenges, and behaviors
  • You can identify innovative ways to deliver content, rally people behind your vision, and motivate cross-departmental collaboration in an effort to successfully launch a campaign
  • Experience in multiple market segments and go to market motions (product led, SMB, Mid Market, Enterprise), with a solid understanding of how each works together
  • Field Service, Deskless Workforce, Computerized Maintenance Management Systems, Enterprise Asset Management experience is a plus
  • Experience managing and mentoring marketing managers is a plus
  • A Bachelor's Degree in Marketing is a plus
Employee Benefits:

Full-time team members at UpKeep receive stock options, paid holidays, unlimited vacation/sick time, 401(k), 12-week paid parental leave, affordable health insurance options, FSA, and the flexibility to work from home. We value work-life-harmony and believe that family and mental health should always come first. 

The Company:

UpKeep was founded by our CEO, Ryan Chan, based on an idea he had while using outdated desktop software as a process engineer in a manufacturing plant. He believed a mobile-first solution could significantly improve the workflow and productivity of the technicians he was working with. He was determined to build on this vision— so he quit his job, learned to write code, and created the first version of UpKeep in 2014 while living in his parent's garage.

Today, our cloud-based Software-as-a-Service (SaaS) and cutting edge Industrial IoT sensors are modernizing the way thousands of businesses around the world maintain their facilities and equipment. Customers love UpKeep's mobile-first application because it gives them the ability to manage work orders on the go. We're replacing tedious paperwork and cumbersome spreadsheets so technicians can focus on the work that matters most.

UpKeep is a Computerized Maintenance Management System (CMMS) and Enterprise Asset Management (EAM) software geared for technicians in industries like manufacturing, healthcare, food production, transportation, fitness, education, hospitality, government, utilities, and construction. We've raised $50 million in VC funding following a recent Series B funding round led by Insight Partners, Emergence Capital, Mucker, and Y Combinator. With over 1,500 positive customer reviews, we are rated #1 on Gartner, G2, and Capterra. We're also building The Maintenance Community, the largest online forum and Slack group bringing industry professionals together to participate is discussions, webinars, podcasts, and courses.

Visit our website to learn more:


UpKeep Technologies Inc. is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, creed, marital status, pregnancy, disability, national origin, sexual orientation, gender identity, veteran status, or any other protected category. Please let us know if you need accommodation due to disability. We celebrate our inclusive work environment and will always strive to create a diverse and equitable workplace by hiring people from all racial, ethnic, and socioeconomic backgrounds.
UpKeep is the top-rated maintenance management software developed to revolutionize the way teams manage facilities, equipment, and work orders. We empower over 3,000 customers in 60 countries by providing mobile-first SaaS solutions, Industrial IoT sensors, data analytics tools, and enterprise integrations. Our innovative cloud-based application is making work easier and safer for deskless technicians, while improving asset reliability and operational efficiency for business in many fast-growing industries.

We're a Series B tech startup with 100+ team members across the US. We've recently been recognized as a "Best Place to Work" by fostering a diverse, inclusive, and mission-driven culture. In addition to stock options and great benefits, our people have the flexibility to work remote or from our Los Angeles HQ.