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Growth Marketing Manager - Cryptowatch
Remote Job Description
Our mission is to accelerate the adoption of cryptocurrency so that you and the rest of the world can achieve financial freedom and inclusion. Founded in 2011 and with over 4 million clients, Kraken is one of the world's largest, most successful bitcoin exchanges and we're growing faster than ever. Our range of successful products are playing an important role in the mainstream adoption of crypto assets. We attract people who constantly push themselves to think differently and chart exciting new paths in a rapidly growing industry. Kraken is a diverse group of dreamers and doers who see value in being radically transparent. Let's change the way the world thinks about money! Join the revolution!
Cryptowatch is the top trading terminal for crypto assets. The team operates as an independent business unit within Kraken, with the mandate to provide sophisticated tools for all types of traders in the crypto world. The platform connects to all the top exchanges in crypto to feed real-time market data and price charts to thousands of traders around the clock, with unique tools to help traders analyze the market and make trades quickly and easily no matter which exchange(s) they choose to trade on. Our team is looking for entrepreneurial dreamers and doers - we truly believe our success depends on having both in spades. Join us and the movement to change the way the world thinks about money.
About the Role
This role is remote
The Growth Marketing Manager on the Cryptowatch team will be responsible for growing quality traffic to the Cryptowatch platform, and work closely with Product, Marketing, and Business Operations to learn about our audience, bring them to the platform, and share insights with our broader teams. This role will focus primarily on organic traffic generation, with some paid acquisition efforts. Entrepreneurial experience or mindset is necessary for this role - ideally, you’ve been given zero budget and a mandate to grow traffic in a past project or role.
You will play a major role in the growth of Cryptowat.ch as the epicenter of the crypto trading world. You will need to build a deep understanding of our clients and audience, deftly handle multiple channels with a voice that fits our “brandless” persona, and ruthlessly iterate tests to learn and improve. You will move seamlessly between strategy and execution rapidly with the goal of compounding the growth of quality traffic to the platform.
Success in this role requires thriving in a fast-paced and collaborative environment where a go-getter attitude is a must. We work remotely, so this role requires strong self-management skills and a willingness to strive ahead with your ideas even when no one is watching. At Kraken, you will have an opportunity to grow a one-of-a-kind product in a fascinating intersection of finance and technology with a truly global team.
- Understand and carry the modest, direct, and low-profile branding of Cryptowat.ch through every interaction we have with customers; work with Product to ensure that voice and tone are consistent in all communications.
- Create and run campaigns across channels (social, email, display, search) to drive engagement and account creation for the Cryptowatch platform.
- Grow our influence and impact on Google, Facebook, Twitter, Reddit, Telegram, and other channels heavily trafficked by our core audience of crypto traders.
- Build partnerships with key industry influencers in the trading and crypto spaces to get Cryptowatch in front of as many potential clients as possible.
- Create instructional content to help clients understand why they should use Cryptowatch and how they can leverage it most effectively.
- Coordinate with marketing team to produce longer form, deep analysis in the right tone for the brand, and launch cross-channel campaigns to promote the content.
- Learn about our clients and site visitors via surveys and interviews, and pass that intelligence to Product, Marketing, and Business Operations teams.
- 2+ years of experience in a similar growth marketing, user acquisition, digital marketing, affiliate marketing or social media management role.
- Proven experience in recruiting affiliates, running ad campaigns and leveraging content to increase organic revenue.
- Entrepreneurial and resourceful - come to the table with ideas, test them, and optimize the ones that fit with the brand and perform well for the bottom line.
- Able to run multiple campaigns / threads at once while maintaining attention to detail.
- Ability to quickly build systems using automation tools (Zapier, Reddit bots, etc) and clever process.
- Experience working with data visualization and web analytics tools like Grafana and MixPanel, as well as automation tools like Zapier, Reddit bots, Buffer, etc a plus.
- Former founder of a consumer-focused tool a plus.
- Prior experience in crypto or fintech a plus.
We’re powered by people from around the world with their own unique backgrounds and experiences. We value all Krakenites and their talents, contributions, and perspectives.
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